So Hollywood Cemetery, the clothier, responded to Hollywood Cemetery, the cemetery, that it would change its name provided it was compensated for the expenses it had put into incorporation, printing and marketing. A settlement was reached.
Stephen Demm, an attorney representing Hollywood Cemetery Co., a nonprofit, says the issue was resolved, and the organization wishes Sebastian the “best of luck.”
“Given the long history and value of its name, Hollywood Cemetery was concerned when it learned that another organization in Richmond was using the same name,” Demm says. “Fortunately, we were able to reach an amicable resolution with that organization.”